SaaS Stories
SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
SaaS Stories
Latest Episodes
The CMOs who WIN the Boardroom do this differently
Most CMOs walk into the boardroom ready to defend their budget. The ones who win walk in ready to prove what it’s worth.In this episode of SaaS Stories, Joana sits down with Marie Bahl, CMO of Uptempo. Marie has spent around 30 years in ...
Two SaaS exits. One very deliberate third act — George Hartley, Nitrosend
After scaling Bluethumb to $100M+ in artwork sold and SmartrMail to 6 billion emails sent before selling it in 2022 — George Hartley could have built anything. He chose email. And in this episode of
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Your company knows its numbers inside out. But does it actually know its people?
The fastest way to waste talent is to treat people like a demographic. We sit down with Rick Beaton, CEO and founder of Elevait Labs , to unpack a big claim with real-world stakes: if we can understand an individual properly, we can build bette...
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How SSW turned AI into ½ their pipeline — Ulysses Maclaren, COO of SSW
Most organisations are giving their teams AI tools and hoping for the best. The ones actually pulling ahead are doing something completely different and it starts long before anyone opens Claude.In this episode of
The SaaS Playbook For Growth, Partnerships & Acquisitions
An exit sounds clean on paper. The reality is messier, more human, and way more useful. We’re joined by Brian Nolan, entrepreneur and investor, to unpack how he built Sellbrite by solving a real multichannel e-commerce problem early in the Amaz...
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