SaaS Stories
SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
SaaS Stories
From failed partnerships to SaaS success: Natalie MacLees on the importance of finding the right Co-Founder
In this episode of SaaS Stories, we chat with Natalie MacLees, co-founder of N Squared, who has successfully bootstrapped her way to building a thriving SaaS business. From a graphic design background to navigating failed partnerships, Natalie shares her story of resilience, strategic growth, and why scrappiness is key to success in the SaaS world.
Natalie provides unique insights into bootstrapping, working with a long-term business partner, and building a team with strong core values. She also emphasises the importance of accessibility, automation, and customer support in driving success.
Key Takeaways:
- The Journey to Bootstrapping Success: How Natalie and her co-founder Nathan built N Squared without venture capital, focusing on doing more with less.
- The Importance of the Right Partnership: Natalie talks about the lessons learned from past failed partnerships and finding a co-founder with aligned values and ambition.
- Customer Support as a Game-Changer: Learn how N Squared puts customer support at the forefront, leading to stronger relationships and retention.
- Building a Small but Mighty Team: Hear how automation helps N Squared's small team accomplish big things.
- Why Accessibility Matters: Natalie discusses how prioritising accessibility from the start can create a better product and open new market opportunities.
- Advice for Female Founders: Natalie shares her insights on overcoming bias, embracing your unique perspective, and the importance of taking care of yourself in business.
